Conventional media signs also deals with LeapFrog, Dalmatian press, Chronicle Books and international Publications.
Classic Media announced a series of new agreements for Olivia.
Fair game has acquired the rights to master toy of the mark and will be five to six inches of plush beanies, medium-sized plush assortment and a plush "Sunset" which plays music. A line of the role play will be also launched this fall. Figures and sets of game will launch in the spring of 2013.
LeapFrog will produce software for e-learning for its LeapPad and Leapster bundle Explorer platforms.
Dalmatian press will strengthen program Edition Olivia with coloring and activity books and sticker while the Chronicle of books will be launching a series of new Olivia publications such as a cookbook with cookie cutters nd a paper game-together with flashcards doll. Publications International will present the new SKUs of teaching.
To date more than eight million pounds of Olivia have been sold worldwide since the first publication in 2000 and this fall, Simon & Schuster will publish a new "classical" Olivia title.
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