EMERYVILLE, California, PRNewswire /-LeapFrog Enterprises, Inc. (NYSE: FL), a leader in the edutainment and MEGA Brands, a family of confidence of the largest global brands of toys, games & puzzles, arts & crafts and stationery, has announced today a new partnership to provide a range of stationery and products of the activity on the market in July and just in time for the back to school.
The new line of products manufactured by MEGA Brands brand LeapFrog will include workbooks clear dry, and creative cards flash, writing pads, pens and more. Dedicated internal learning team of PhDs and educators from leapFrog has worked closely with MEGA Brands to ensure that the content is up-to-date with the educational trends and aligns with the latest research in child development. Products will feature original characters of the LeapFrog Leap, Tad and Lily, as well as the distribution of LeapSchool.
"We are thrilled to work with such a mark respected worldwide and leader of the category in the stationery and activities products," said Craig Hendrickson, senior vice president of reading & LeapFrog toys. "The combination of familiar characters from LeapFrog and quality products MEGA Brands will encourage children to explore their inner creativity and keep learning."
"We are delighted to work in partnership with LeapFrog, the leader in educational entertainment," said Thomas Prichard, President of art & stationery of MEGA Brands America. "This strategic alliance merges our expertise in stationery and equipment of activity with educational LeapFrog award-winning entertainment." Together we will create a complete range of educational quality products with excellent value for the consumer. »
The new back-to-school stationery and educational products will provide a learning solution that helps children to develop skills of school counting, writing, recognition of speech and much more.
Availability
LeapFrog products by MEGA Brands will be available for purchase (MSRP $0, 99-7, 99 $ for children aged two to seven) major retailers U.S. beginning July 2012.
For more information on other products and LeapPad LeapFrog Leapster Explorer bundle, visit leapfrog.com.
Comments by LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. Helps award-winning product portfolio of leapFrog of millions of children realize their potential of delivery best-in-class curriculum through engaging multimedia content for learning platforms and fun toys. Destination in exclusive line of LeapFrog learning path, parents and extended family, provides comments custom on the child's learning progress and offers recommendations to improve the learning of each child. Through the power of the game, LeapFrog products and programs help children of all ages prepare for school success and life. LeapFrog products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father that revolutionized learning solutions based on technology to help the child to learn to read. Come see learning at leapfrog.com.
About MEGA Brands
MEGA Brands is a family of confidence of the largest global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors products, innovative, well designed, affordable and high quality. Visit: megabrands.com for more information. Follow us on Twitter @ megabrands.
MEGA, Mega Bloks, RoseArt and mega Puzzles logo, MEGA and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
MEDIA CONTACTS
Kathryn Green Sabrina Khan
LeapFrog Bender/Helper Impact
510-596-3405 310-473-4147
Kgreen@leapfrog.com sabrina_khan@bhimpact.com
SOURCE LeapFrog Enterprises, Inc..
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